Managing Customer Perceptions of the Business Environment...

Predrag Basic BA 656 01/16/2011 Article Critique: Managing customer perceptions of the business environment for competitive advantage By: Toni Hilton, PhD Westminster Business School, UK and Warwick Jones, PhD University of the West of England, UK Journal of Customer Behavior, 2010, Vol. 9, No. 3, pp. 265-281 Article Summary Per Bendapudi and Berry, the environmental influences consumer behavior but does not influence consumers’ trust. Organizations have to research extent of how their marketing environment creates customers’ perceived behavior and also how individual factors of given environment add to that perception. While many other researchers and authors suggest that functional behavior requires perception of†¦show more content†¦Result of the study finds that commercial clients think that their organizations live in turbulent times where outcomes are uncertain but also where decisions, actions and opportunities are time-dependent. In contrast, private clients do not appear to perceive the legal services environment as dynamic. They suggest that legal matters take a long time, often longer than they expect. These findings cannot be taken for granted. Actual quantity of services can vary from day to day, from service employee to service employee and from customer to customer o r case to case. When marketers try to standardize their services in order to provide consistency of quality, downside is the loss of customized services, which many consumers value. Major issue with legal services is that they are first sold and then produced and consumed simultaneously. An inferior legal service is consumed as it is being produced. There is little opportunity to correct it, negative impression caused by legal services representative is difficult to correct. Consumer evaluation of service quality is usually reflection of magnitude and direction of the gap between the customer’s expectations and customer’s assessment (perception) of service quality. That perception of service quality includes segments of the business environment and built up dependence. We can see completely different research results between commercialShow MoreRelatedMarketing Design And Innovation : Ipod Marketing Strategy1167 Words   |  5 Pagesorganizations general design and it power of innovation determines the competitive advantage in the local as well as international level (Johansson and Holm, 2006). If a firm can respond immediately to the change then it can get expected benefits. Before adopting any change in the system, it is essential to know its appropriateness in the organizational context. 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Sociocultural Theory And Social Rules - 1726 Words

When looking at sociocultural factors one is faced with a variety of models that attempt to provide a social explanation of how language is acquired. This includes an examination of such influences as the social characteristics of the setting and the learner and the social rules for second language use. While typically associated with these models, Vygotsky’s sociocultural theory, which is based in his study of psychology, does not attempt to use culture to explain how language is acquired. Instead, Vygotsky identifies the relationship between language and culture as a dynamic, reciprocal and constantly evolving experience whereby language and culture are constituted in and of each other. Lev Semenovich Vygotsky developed what is now called The Sociocultural Theory in Russia during the 1920s and 1930s. The core of his idea was that it is the interaction between people and their surroundings that results in deeper human development. Central to his belief was the important role community plays in helping humans, especially children, progress and integrate in their social environment. While often represented as a complete concept, Vygotsky was still investigating and testing many of his theories when he died suddenly in 1934. His book, Thought and Language, originally published the year of his death came under widespread criticism and was not translated into English until 1962. In the 1980s, Vygotsky’s works gained wider audiences after being republished in Russia andShow MoreRelatedSociocultural Theory Of Second Language Acquisition994 Words   |  4 Pages The sociocultural theory of second language acquisition has provided me with the strongest reasons for reconsidering my previous views on second language learning. Vygotsky proposed a sociocultural theory that is very influential within the field of second language learning. The focus was on the idea that all learning is primarily social. 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Social Responsibility Ideologies Free-Samples -Myassignmenthelp

Question: Critically reflect on ethical theories and Social Responsibility Ideologies Create Organisational Sustainability. Answer: Corporate Social Responsibility Cooperate Social Responsibility: Many business gurus have varying definitions of what really Corporate Social Responsibility is and its major obligations in terms of growth and development in society. The most recommended concept would be that CSR is the relationship that business and society achieve as a result of mutually benefitting each other positively. In the modern world, CSR plays the role of creating a sustainable environment where both the business and society benefit in equal measure. Ideally, CSR also aims to enhance international cohesion through ensuring that there is prevalence of equality and sustainability across all fields of life. Background information This school of life has proved beyond any ounce of a doubt that the impact it has had in society since its foundation is not a blow of wind that can simply be ignored. Concerned stakeholders of the welfare of society and its environment raised concerns claiming that for the good that it has done to the current world, its essence has to be addressed. In this essay, the reason why CSR has the obligation of fostering sustainability between business and society will be discussed ideally to the satisfaction of the reader. The relevance of this particular study will also be revealed in the study that is about to unfold. Thesis There is no doubt that CSR has proved to be more beneficial than implicational owing to the very evident growth and developments it has had to impact in society right from the beginning of its foundation. Argument Over the years, the role that business used to play in the growth of a sustainable society gradually evolved from being a one-sided deal that placed society at the receiving end of a bad deal were scraped off and soon reasonable rules and regulations that sought to address the rights and freedoms of all stakeholders came to be implemented to meet the expectations of the contemporary matters of society. Relevance of the study The objective of this study is to enlighten the reader about the different types of management theories that are used to define the relation that there is between society and business. For example, integrative theories state that it is the demands of society that feed suppliers and all types of producers. This theory coupled with several others such as technological and political will be discussed in the essay below. Additionally, the relevance of this study to the real world will also contained in the details below. Types of management theories in relation to CSR Integrative theories: these theories explain that for CSR to attain their sustainability in the current society, societies social demand should be among their major focus. These demands relate on how people respond to business activities implemented and the diverse effects the activities have to the society. The functions of integrated theories in relation to the demands, is to detect any business prosperity, the advantages that accompany it and how the neighboring individuals have benefited from it. Not only do they just detect the prosperity, but they ensure that the positive impacts portrayed outweigh the negatives (Rahbek, 2017). Political theories: They highlight the relationship between business and society and their diverse modules of interaction. Comparing the society to business activities, political powers are majorly focused on the business sector. Political theories create a connection between an individual and society. Through the formation of various guidelines to the business organization by the political powers, the CSR is able to attain their sustainability, as the guidelines will be focused on ensuring a positive aftermath to the society. Instrumental theories: They are focused in the at most growth of business organizations in the society. Also referred to as strategic tools for corporates, they play a role in the provision of various ideas for the growth of the business (Landly, 2014). CSR is related to these theories as they major in provision of ideas on way a business can create income for the smooth running of their activities. A successful business organization is reflected through the impacts it has on the society. Sustainability of CSR is achieved as the business is able to implement on the ideas and if the ideas have made them achieve the set goals. Ethical theories: These type of theory is focused in the highlighting of the requirements that are necessary to improve and maintain the good relationship present between business and the society. However, these requirements follow some listed principles that are important in the analyzing if the business is either legal or illegal and the necessity it can follow in ensuring a great response in the society. Through these ethicals, the CSR is able to acquire its sustainability in the society as the inter relation between the two groups i.e. business and the society, will be at a balanced state. Morals theories: These theories are based on the fact that common sense against violation of individuals human rights is a factor believed to be common to all business companies (Crane, 2016). These common senses are protected by principles that are obliged to provide effective duties both in the society and in business organizations. Duties created, are meant to consider that everyone is equal despite their indifferences. CSR is responsible in ensuring that the rights of every individual in the society are equal to all, as a way of fulfilling their sustainability. Positive remarks from the members in the society on the advantages of the specified business strategy is a great improvement to the CSR. Stakeholder theories: They emphasize on the fact that for a good relation to prevail between business and the society, the business implemented should be able to satisfy wants of the members of the society. However, the satisfying of these wants are facilitated by the management strategies of the business by its officials. Proper management of the business, is a benefit both to the stakeholders and to the society, as the positive impacts evident through the success of the business, will be experienced by both parties. CSR in indirectly involved to this as it provides with necessary assistants needed on the management. Deontological Moral theories: These theories state that there is no company or rather organization that is under the obligation of positively impacting the lives of people in society. Instead, they have the responsibility of ensuring that the nature of the commodities or rather services being offered are of less harm. Additionally, morality is questioned on whether or not it is all about safeguarding the rights and freedoms of all stakeholders within the jurisdictional boundaries of the business. This is how CSR promotes sustainable living in the whole society. Grounded Theory: This theory states that for a business to be deemed as potentially lucrative, it has the duty of submitting all statistical data (Schwartz, 2014). The aim of this submission is to help the government to gather information about the level of productivity of the business, its major economies of scale as well as its diseconomies f scale. In other words, unlike the other theories that simply rely on prediction and quantity collection of data, this theory states that reliable data has to be presented. Once this is done, it can be safe to claim that sustainable is just around the corner. Ways the CSR promotes sustainability in society Enhances the role of business in society: As mentioned in the earlier bits of this study, prior to the arrival of ideologies of CSR, the whole world was surviving by the mercy of malicious and less qualified business personalities who were out to benefit from society without any plans of giving back. When CSR came into the picture, rules and regulations began being implemented and that is when changed came with it. It was agreed that businesses and society itself were at liberty of benefiting positively from each other. Builds the gap between the growth and development of society and the business itself: The relationship that exists between business and society is best defined with political theories. They seek to find out the level to which environmental factors such as civil wars in a nation have to the progressive growth of a business and society at large (Visser, 2016). Already, the role that CSR plays in such a situation has been preempted by the fact that its political theories seek to identify the relationship that exist between the productivity of the business and society as well. This is how CSR ensures sustainability has been adhered to the latter. Conclusion Ever since the introduction of CSR to the modern society, the corporate world changed its direction. The steering wheel was now being directed towards the direction of sustainability and now every stakeholder was happy with the progressive development. To this point in the study, it has successfully established that the role that CSR plays in the growth and development of both society and business is far too impressive to be shoved under the carpet. In other words, CSR is the intermediate that will never cease to exist between business transactions and social demands. References Crane, A. (2017). The Oxford Handbook of Corporate Social Responsibility: An EthicalApproach. Boston, John Wiley and Sons. Vallabhaneni, S. (2015). Corporate management, governance, and ethics best practices.Hoboken, N.J.: Wiley. Landly, D. (2012). Corporate Management: Corporate Social Responsibility. Virginia, B.LKislev Rahbek, E. (2017). Corporate Social Responsibility. Boston: Cengage Learning Press. Swatchz, M. (2014). Corporate Social Responsibility. New York: AMACOMVisser, W. (2016). The A to Z of Corporate Social Responsibility. United Kingdom: Universityof Harvard